HARRISONBURG, VA (Rocktown Now) — On Saturday, November 7 at 11 am, The Salvation Army will launch its 2026 Red Kettle Campaign at Bridgewater Foods Supermarket in Bridgewater. At that time Major Alan Grimes will announce this year’s Red Kettle Campaign goal. Representatives from F&M Bank will be presenting a $1,000 check as a sponsor of this year’s Red Kettle Campaign.

In 2025, the community donated over $218,000 through the Red Kettle Campaign which raises funds to support the organization’s homeless shelter and food pantry, holiday food baskets to families in need and a similar level of assistance is anticipated for this year.

In 2025, someone was reportedly helped every 17 minutes. This included 10,950 nights of shelter and meals provided at the homeless shelter, and the food pantry providing food assistance to over 7,800 hungry families.

Those who are interested in volunteering can call 540-830-8819 or email: kettleringing@gmail.com to be connected to The Salvation Army’s new volunteer website.