HARRISONBURG, VA (Rocktown Now) — A new discount outdoor store will open their doors in Harrisonburg this Saturday, November 14.

Sierra will be located in the Spottswood Valley Square, right next to TJ Maxx, and offer high-quality active, outdoor, and lifestyle merchandise at discount prices. The store has a broad assortment of apparel, footwear, and gear designed to support movement in all its forms, from daily activities like walking, running errands, or casual outdoor time to high-energy workouts and adventures.

Sierra, which is part of the TJ Maxx Family of Brands, offers apparel, footwear, and gear at up to 20–60% less than department and specialty store prices.

A grand opening celebration will take place at 8am and feature a ribbon cutting, giveaways, and a hidden hang-tag activity featuring gift cards hidden throughout the store.

“We are excited to bring Sierra to the amazing Harrisonburg community,” said Jill Tully, VP of Marketing at Sierra. “We believe being active can look different for everyone. At Sierra, we celebrate the many ways people move in their everyday lives — from outdoor adventures to daily routines. As the only off-price retailer dedicated to active and outdoor, we’re committed to making top brands and quality gear attainable at great value, so shoppers can feel confident and ready, no matter how they choose to move.”