HARRISONBURG, VA (Rocktown Now) — United Way of Harrisonburg and Rockingham County has announced a new name to reflect its growing regional footprint and deepening community partnerships: United Way of Central Shenandoah Valley.

The name change comes as the organization continues its expansion into Staunton, Augusta County, and Waynesboro, building on its vision of a strong, equitable, and accessible network of support for working households across the Central Shenandoah Valley.

“Our new name reflects who we are and where we are headed,” said Amanda Leech, President and CEO of United Way of Central Shenandoah Valley. “We’re still your local United Way — just now with a broader reach and a deeper focus on supporting the working families who keep our region running.”

The announcement was made during United Way’s annual Day of Action Lunch, where volunteers and partners gathered to celebrate the organization’s impact and hear about what’s ahead.

The name change will take effect immediately, with updated branding and communications rolling out over the coming weeks. The organization will continue to serve the same core mission: helping working households meet their most basic needs and improving lives by connecting and mobilizing community resources.

Friday’s announcement follows United Way’s April announcement, held at Grottoes Town Hall, that the organization will expand to serve Staunton, Augusta County, and Waynesboro.