HARRISONBURG, VA (Rocktown Now) – The Rockingham-Harrisonburg SPCA has joined NBCUniversal Local’s 11th annual Clear the Shelters pet adoption and donation campaign scheduled for Aug. 1 to 31, which features an extended fundraising initiative taking place now through Sept. 15.

As part of the nationwide initiative, NBC and Telemundo stations partner with animal shelters and rescues in their communities to promote pet adoption and raise funds that support animal welfare. Since its 2015 inception, Clear the Shelters has helped nearly 1.2 million pets find new homes and has raised more than $5 million for participating shelters and rescues.

“August is our busiest month of the year and the need for adoptive homes has never been greater. To help meet the demand and find loving homes faster, all adoption fees for adult dogs, adult cats, and kittens will be fully sponsored throughout the month.  Our goal is to reach 240 adoptions in August.”, said Executive Director, Huck Nawaz.

Clear The Shelters fundraising will once again be led by Greater Good Charities, a global nonprofit and longtime campaign partner. Donations to the general fund can be made now through Sept. 15, and donations to individual shelters can be made from Aug. 1 to 31 at ClearTheSheltersFund.org.

Virtual pet adoptions return for the seventh consecutive year through WeRescue, which allows website and app users to browse adoptable pets in their area by breed, gender, size and other factors, submit applications, and ask questions directly to shelters. Hill’s Pet Nutrition, a global leader in science-based pet nutrition, is returning as the campaign’s national sponsor for the eighth consecutive campaign.

For more on Clear The Shelters, including participating animal shelters and rescues, along with details on local events, visit ClearTheShelters.com and the Spanish-language site DesocuparlosAlbergues.com.