HARRISONBURG, VA (Rocktown Now) — As part of its commitment to helping end hunger, Food Lion Feeds is launching its annual three-week Orange Bag campaign in stores and online, inviting customers to turn a bag of navel oranges into care for their communities. 

Since the campaign began in 2019, Food Lion customers have helped provide more than 41 million meals through the purchase of specially marked Food Lion brand orange bags and customer donations. The Orange Bag campaign runs from Feb. 25 – March 17, 2026, and benefits Feeding America®, the nation’s largest domestic hunger-relief organization, and partner food banks throughout the towns and cities Food Lion serves. 

Customers can support the campaign by purchasing specially marked bags of Food Lion oranges, making cash donations in-store or online via Food Lion To Go, donating a specific dollar amount at checkout, or rounding up their purchases to support hunger-relief efforts in their local communities. 

For every bag of oranges sold, Food Lion Feeds will donate the monetary equivalent of five meals to Feeding America and partner food banks, up to 2 million meals. Donations to each local food bank are based on the number of eligible bagged oranges sold within each food bank’s service area. Additionally, 100% of all cash donations directly support Feeding America and partner food banks. 

“Food insecurity doesn’t take a season off,” said Kevin Durkee, Manager, Food Lion Feeds, Food Lion. “The Orange Bag campaign gives customers an easy way to support their communities while bringing high-quality produce to their families. Every bag purchased helps local food partners provide nutritious food that individuals and families can choose and use to set them up for success in life.”