NEW MARKET, VA (Rocktown Now) – Life Care Center of New Market, a local skilled nursing and rehabilitation facility, recently welcomed Jennifer Breeden as its new executive director. 

Breeden comes to the position with 19 years of experience working in skilled nursing/long-term care. She is a registered nurse and previously served the center as director of nursing before earning her NHA license in 2024. She was assistant executive director for nearly a year before being promoted in February.

“It is an honor to serve this facility and this community,” she said about her experience leading the center so far. “The team here is well-versed with extensive tenure and experience. The relationships I have with our residents are transparent and interactive. [The residents] mean the world to me.”

When asked about her goals for the center, Breeden mentioned her desire to create a work culture where associates feel valuable and empowered and her ambition to become the facility of choice for residents and families in the community. She also expressed enthusiasm about the future of the center.

“I want to assure the community, potential residents and their families that providing high-quality care with compassion, dignity, and respect is my highest priority,” she said. “We are a team that is dedicated and committed to meeting the needs of each individual we serve. I want our family members to entrust their loved ones in our care and to know we will do ‘whatever it takes and then some’ to meet their loved one’s needs.

“I’m excited about the future of Life Care Center of New Market. We have a strong foundation that resonates dedication, compassion, and commitment. I look forward to collaborating with our team, community, and families to promote our reputation as a trusted facility that cares deeply for our residents and each other.”

Located at 315 E. Lee Highway, Life Care Center of New Market is a skilled nursing and rehabilitation facility in Virginia managed by Life Care Centers of America.

Founded in 1976, Life Care is a nationwide health care company. With headquarters in Cleveland, Tennessee, Life Care operates or manages more than 200 skilled nursing, post-acute, Alzheimer’s, and senior living campuses in 27 states. For more information about Life Care, visit lcca.com.