HARRISONBURG, Va. – James Madison Athletics will introduce cashless operations for all home athletics competitions starting with the 2024-25 athletics year.

The cashless operations apply to stadium ticketing operations as well as all concessions, which are operated by campus dining vendor, JMU Dining, and stadium bookstore merchandise sales, which are managed by Follett. Fans looking to make purchases at any JMU Athletics events will need to have a debit or credit card accessible.

The implementation of cashless events follows suit with many stadiums and sporting venues around the country, both at the collegiate and professional levels.

Reverse ATM’s will not be offered at any venues, fans are encouraged to make sure they have a debit or credit card available prior to entry.

Concessions and the Team Stores will accept all versions of mobile pay (Apple Pay, Google Pay, Samsung Pay). The JMU Ticket office does not offer mobile pay option at this time so a physical credit or debit card will be required. The same stipulations also apply to all transactions during normal business hours at the main ticket office location in the Atlantic Union Bank Center.

Any questions can be directed to the JMU Ticket Office at 540-568-3853 or by emailing athletic-ticket@jmu.edu.