HARRISONBURG, VA (Rocktown Now) — Harrisonburg Downtown Renaissance is upping the ante this year for its annual fundraiser, the Friendly City Fortune Mega Raffle this Saturday, July 26 from 12-4pm. The nonprofit organization has come up with a wide lineup of valuable prizes, including three brand-new vehicles, luxury travel, high-end gear, and more cash to this year’s ticket. Saturday is sure to be a thrilling day for 48 lucky raffle winners, and with proceeds supporting the local downtown community, there will be a lot of celebration to go around.

This year’s vehicle prizes include a 2025 Jeep Wrangler Rubicon 4X4, a 2025 Ford Maverick XLT AWD Hybrid, and a 2025 Kia K5 GT-Line AWD. Other major prizes include a 7-Night Mediterranean Cruise for two, a Stevie Ray Vaughan Signature Fender Guitar & Amp, a SCUBA Certification Lessons & Gear Package, a Big Green Egg Large Charcoal Grill Set, and $20,000 cash. With only 5,000 tickets sold and winners drawn every five minutes, participants have great odds of winning while supporting a great cause.

The Friendly City Fortune Mega Raffle will take place Saturday, July 26, 2025, from 12:00 PM to 4:00 PM at Friendly City Events (126 W Bruce St, Harrisonburg, VA 22801). The public is welcome to watch the drawing in person or watch from the comfort of their home by tuning into the livestream at FriendlyCityFortune.com. Prizes will be updated in real-time on the website and winners will also be announced on HDR’s Facebook page and Instagram (@DowntownHarrisonburg) every 30 minutes.

Tickets are $100 each, and every ticket includes two unique numbers, giving ticket holders multiple chances to win. Individuals 18 and older can purchase tickets online at FriendlyCityFortune.com until the morning of the drawing. Ticket holders do not need to be present to win.

“We are thrilled to be in our 22nd year of serving the community, and proceeds from this raffle enables us to level up the types of projects we can fund in downtown Harrisonburg,” said Andrea L. Dono, HDR’s executive director. “The proceeds allow us to continue our mission of building a vibrant downtown and support our small business community. It’s a wonderful opportunity for the community to support local initiatives and maybe drive away in a new Jeep!”

Proceeds from the Friendly City Fortune directly fund HDR’s community programs, including:

· Small Business Assistance: Bricks & Clicks grants that help downtown businesses improve their marketing and physical spaces.

· Beautification Projects: Public art installations and other projects that enhance the beauty of downtown Harrisonburg.

· Festivals & Events: Community-building events like the Independence Day Fireworks, Best.Weekend.Ever., and the Levitt AMP Harrisonburg Music Series.

· Showcasing Downtown Harrisonburg: Marketing campaigns, dining guides, and commercials that promote downtown as a destination for locals and visitors alike.

For more information, a full list of prizes, and to purchase tickets, visit FriendlyCityFortune.com or call (540) 432-8922.

HDR is a nonprofit dedicated to building downtown Harrisonburg as a destination where businesses thrive and people enjoy memorable experiences. To learn more, visit downtownharrisonburg.org.