HARRISONBURG, Va – (WSVA) — United Way of Harrisonburg and Rockingham County’s RockBurg CARES Network, a cornerstone initiative dedicated to Community Assistance, Resources, and Economic Stability of ALICE Households, announced Monday it has reached the significant milestone of 500 household members served.

“We knew there was a huge gap in resources for households making above the federal poverty level, which is $30,000 for a family of four, and that we could impact more families directly by bringing this program to life in our community,” said Amanda Leech, Executive Director of United Way of Harrisonburg and Rockingham County.

Since its inception in August, the RockBurg CARES Network has provided support and guidance for Asset Limited, Income Constrained, Employed (ALICE) Households navigating through financial uncertainties and seeking assistance. Through its
information and referral services, the network has provided a vital link between residents and local resources.

The heart of the RockBurg CARES Network lies in its commitment to support ALICE Households, who often find themselves living paycheck to paycheck without the ability to save for unexpected expenses. According to the 2023 ALICE Report, 35% of
Harrisonburg residents and 32% of Rockingham County residents are ALICE. The ALICE Assistance Fund has been instrumental in addressing the challenges faced by households striving to make ends meet. By offering crucial assistance and resources, the Network has empowered numerous families to navigate financial hurdles effectively.

The Financial Education Services offered by the RockBurg CARES Network play a pivotal role in empowering individuals with essential knowledge and skills for sound financial decision-making. Through personalized sessions, clients have gained insights
into budgeting, savings strategies, bill management, and debt handling.

“Our initial goal was to serve 1,000 household members in our first year of operation. With 500 individuals served in just our first four months, we are on track to surpass that goal,” said Jo Benjamin, Director of Community Impact for United Way of
Harrisonburg and Rockingham County. “While we’re proud to have been able to launch and grow this new program, the number of folks served also speaks to the level of economic hardship members of our local community experience every day.”